Podcast and Youtube

GoldieBlox Superbowl Advertisement

I want to talk about one of the advertisements.  GoldieBlox competed in a contest run by Intuit that paid for a 30-second Superbowl commercial. It cost Intuit, according to Forbes, roughly 4 million dollars.  We all know that the Superbowl is one of the most-watched television specials in the United States, so paying for a small business to have a Superbowl advertisement is impressive.  I quickly noticed that advertisement when I watched the Superbowl, mainly because it wasn’t one of the many beer and car commercials.  I am glad to see that a company like GoldieBlox can get off the ground and that they were able to create a controversy-free advert. They used Quiet Riot’s Cum on Feel the Noise instead of the Beastie Boys song Girls.  It will take a little more time to see if this ad equates to sales, but I and the rest of the world saw it.  I am sure it will do nothing but good for a brand that is genuinely looking to do something good for girls.

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